Woolworths utilised the Liveposter platform to deliver weekly creatives updates for retail digital out-of-home creative across their long term holding.
Woolworths Supermarkets maximised digital out-of-home (DOOH) by using Liveposter to streamline creative asset delivery across VMO, oOh! Media, Scentre Group and Shopper Media Group screens. Woolworths have a great number of price and product changes per week across each of the 8 states of Australia and liveposter allowed a dynamic and agile campaign.
Using Liveposter, Woolworths were able to change creative rapidly by directly accessing the Liveposter platform which automatically delivered the correct creative to digital formats in the correct location. With such a large amount of artwork changing per week and per month , Liveposter efficiently updated creatives rather than supplying multiple creatives and specs to numerous media owners. Liveposter is able to offer Woolworths the ability to add dynamic capabilities such as location targeting, countdown and editor access on the fly to drive engagement and relevance for each placement.
Multiple creatives per week per state automatically delivered to digital retail panels across Australia.