Woolworths Mobile wanted to drive urgency and customers to store for mobile contract offers at select Woolworths stores nationwide by utilising a countdown.

Woolies Mobile provides pre-pay and phone plans via the Telstra Network that you can order at your local Woolworths Supermarket. Woolworths Mobile wanted to showcase short, weekly offers for the Samsung Galaxy S8 smartphone and on digital out-of-home (DOOH) panels in proximity to Woolworths stores.

Woolworths utilised Liveposter to place a countdown within the DOOH creative to the end of the Samsung Galazy S8 offer and create urgency for customers to go into Woolworths stores.