Woolworths Mobile wanted to drive urgency and customers to store for mobile contract offers at select Woolworths stores nationwide by utilising a countdown.​

Woolworths Mobile provides pre-pay and phone plans that you can order at a local Woolworths Supermarket or online. Woolworths Mobile wanted to showcase an offer for the newly launched Samsung Galaxy S9 smartphone on 14 digital large format roadside sites and multiple rail formats.​

Woolworths utilised Liveposter to place a countdown within the digital out-of-home creative to the end of the Samsung Galaxy S9 offer and create urgency or customers not to miss out on the deal.​