#Spotted – Waterloo Motion

By 21st February 2014Uncategorized

London Waterloo is now home to JCDecaux’s up and running ‘Waterloo Motion’, Europe’s largest LED digital out of home screen. It is an impressive 40m long x 3m high, spanning across the length of the concourse. The screen offers the ability to deliver full motion, dynamic and real-time content – on a very large scale.

Audi were first to take this for a spin with their ‘Audi Dashboard’ campaign. We went down to have a look: The dashboard provides updates on seat availability and a twitter feed allows commuters to keep up to date and encourages them to contribute to on-screen conversations.

The screen still holds huge potential and we are very excited to be displaying our own collaborative campaigns on this very visually impressive display in the coming weeks.

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